About Us

Ascent Capital, LLC is a vertically integrated boutique hotel investment firm that specializes in revitalizing underperforming properties. With a proven track record in transforming tired assets, we leverage capital improvements and operational strategies to enhance both the aesthetic and financial performance of each property.

Our in-house property management team allows us to streamline operations from day one, optimizing both cost efficiencies and guest experiences. Through our direct booking platform, price optimization techniques, and improved SEO on key OTA platforms, we ensure properties reach their full revenue potential.

At Ascent Capital, we are committed to delivering outstanding returns to our investors and partners while breathing new life into the communities we operate in. Whether repositioning a property or improving its market visibility, we excel in identifying value-add opportunities in markets with strong fundamentals.

Our Investment Strategy

We employ a disciplined investment approach, focusing on acquiring underperforming properties in prime locations with strong market fundamentals and growing tourism metrics. We target assets with significant value-add potential, allowing us to reposition them through capital improvements, including interior and exterior renovations, operational enhancements, cost reduction strategies, and optimized marketing.

By leveraging our in-house property management and direct booking platforms, we efficiently streamline operations and maximize profitability, enabling us to eliminate the need for on-site management and swiftly implement tailored business plans. Our team identifies properties that have underutilized units or inefficient management, particularly in attractive coastal or high-growth markets, with the potential for price optimization across OTA platforms like Airbnb and VRBO.

Throughout the acquisition process, our dedicated teams—acquisitions, asset management, property management, and construction—work in concert to develop unique strategies that maximize the financial and operational performance of each property, ensuring the best outcomes for our investors and partners.

  • Our team has extensive experience in real estate and boutique hotel investments. We are partnered with Somers Capital, a boutique hotel investment firm led by Rich Somers, who serves as an advisor to our team. Somers Capital holds a real estate portfolio valued at over $75 million. Rich also hosts The Rich Somers Report, a top 1% business podcast featuring interviews with leading investors and entrepreneurs.

    Collectively, we are part of a hotel investing group that owns and manages 17 hotels across various markets. Our team specializes in revitalizing underperforming properties by leveraging our in-house property management, direct booking platforms, and tailored business strategies to improve operational efficiency, enhance guest experiences, and maximize profitability.

    With this extensive background, we are equipped to bring both financial and operational success to every property we acquire.

  • We have access to a network of reliable lenders, leveraging our established relationships with those who have successfully supported many of our previous deals. These lenders can provide financing during the due diligence phase, allowing us to secure the right lending sources early in the process and ensure that financing is never an issue. With multiple lending partners available, we can quickly determine the best financial solution for each property. Additionally, we have a list of investors with capital readily available, enabling us to deploy funds swiftly and begin renovations and improvements without delay.

  • You can reach out to us at info@ascentcapital.llc